Testing Your Pay per Click (PPC) Ad Copy
The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.
The general and whole paid search performance has a lot of elements affecting it. And a member of these various elements is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
The What and How in Testing:
In conducting a test in Ad copy, there are lots of elements available for use. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. And for this article, the focus will be on the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. Presuming that you are selling home electronics, below are the scenarios you should try.
Number 1 Title Test: KeyWord Electronics:
Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. This is actually a very good opportunity to generate or produce relative titles to the end user which will lead to CTR or Clickthrough rate’s increase and higher conversion too.
Number 2 Title Test: Home Electronics:
Putting the most searched term and highly profitable keyword in your title are tired. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.